CAMPUP
A comfort camping lounge chair for you and your dog to share intimate resting time. Designed for Patagonia.
Project Info
Rhino
Keyshot
Photoshop
Figma
Brand Evaluation
Design Criteria
Form Development
Mechanism
CMF
Duration
14 Weeks
Catagory
Product
2023 Fall
BRAND INTRO
Patagonia is an American clothing company founded by Yvon Chouinard in 1973, which focuses on high-quality outdoor apparel.
The company is known for its commitment to environmental sustainability, the brand actively engages in conservation efforts.
Patagonia uses organic, recycled materials in its products and encourages ethical sourcing and fair labor practices.
The company is also known for its activism, supporting various environmental and social causes through initiatives and donations.
67% US household occasionally camp
65% campers are dog lovers or willing to camp with dogs
1/3 people camp with their dogs
According to a 2017 American Camper Report, just over 40 million Americans camped at least once during the year. But 37% of campers above the age of 18 brought dogs as their companions. According to the study, that percentage is significantly higher than those that brought their kids, or who went by themselves.
USER MARKET
PROBLEM ANALYSIS
"When you're camping with your dog, ready to sit down and recharge after an adventure together. You'll really willing to sit and watch the sunset with your lovely dog together. It's easy to find a human camping chair as well as dog camping bed separately. However, there is nothing in the market for you and your dog to sit in a same chair and communicate closely. No matter how close you put your chairs together, there's always a gap."
TARGET USER
Sarah
27, Amateur camper, Adventurous, Pet lovers
I want to share every moment of this world with him sitting by my side.
Sarah is a camping enthusiast. She goes camping almost every weekend. Her dog is 5 years old. She treats him like a child and take him everywhere. While camping with him, sitting on a chair to relax, her dog can only sit on camp bed next to her, and she longed to cuddle her dog in this moment of relaxation. Her dog looked at her expectantly, hoping she could pet him. She hopes to have such a platform to allow them to stay close together while resting, and get a sense of well-being from each other.
SO WHAT IF...
We design a camping chair that suit for both human and dogs.
INSPIRATION IMAGES
IDEATION SKETCHES
MARKET RESEARCH
All camping chair - single
Pros:
Easy storage
Small package
Easy to clean
Light weight
Soft seat (Comfortable)
Strong and durable
Water-proof
Price reachable
Cons:
No seat for dog
Not aesthetic
Camping chair - Double
Pros:
Easy storage
Small package
Easy to clean
Light weight
Soft seat (Comfortable)
Strong and durable
Water-proof
Price reachable
2 People / people+dog
Cons:
Too high for dog
Dog doesn’t need chair back
Not aesthetic
Inflatable double sofa
Pros:
Easy storage
Small package
Light weight
Comfortable
Water-proof
Dog accessible
Cons:
Not suitable for uneven ground in the wild
Need time to inflate.
DIY Human & dog chair by Simone Giertz
Pros:
Comfortable for dog & human
Steps for dog
Close contact between human and dog
Strong and durable
Cons:
Heavy
Hard to clean
Not portable
Only for small dog
Not water-proof
DESIGN CRITERIAS
DESIGN DIMENSIONS
RHINO PROTOTYPE
COLOR VARIATIONS
